Creating an Event You Can’t Ignore
Taking an already successful fundraising event to an even higher level of achievement was our mission. The national charitable organization behind one of the region’s largest cycling fundraisers wanted to raise public awareness and participation for the event’s 20th anniversary. The local chapter charged us with expanding media coverage beyond the community newspaper arena to major dailies and business publications. Toplin provided targeted pre-event media relations and strategic marketing advice, helping the organization to expand corporate sponsorship, team participation and public involvement, beating all previous records for dollars raised. Nearly 5,000 people participated, raising more than $2 million.