Reviving a High Flying Event
When the U.S. Navy had few advertising dollars available to help revive a grounded vintage air show, they depended on Toplin’s public relations expertise to get the job done. A targeted pre-event media relations campaign, coupled with partnering with area community leaders and special interest groups, resulted in the event drawing a crowd of more than 100,000 people. Day-of and post-event publicity raised the event’s level of public awareness to unprecedented heights.