Reaching Key Decision Makers: Setting the Stage for Change
A Philadelphia research and advocacy group published a landmark report to get area leaders thinking about regional economic responsibilities, rather than their individual industry and local concerns. The firm retained Toplin to set the buzz in motion. We got the word out through media briefings, op-eds, interviews and authored articles. In just one month, some 50 placements created a groundswell of interest in the program, with more than 10,000 reports distributed to civic leaders, state and local politicians, CEOs and members of the community—exactly the audience the client wanted to engage to initiate change.