A major university's law school had an important goal: to raise its profile with prospective applicants as well as with graduates' potential employers. To accomplish this, they retained us to publicize their high standards of education and the quality of their professors. We got the message across in ways that included positioning an electronic commerce law professor’s accomplishments in The New York Times, Washington Post and LA Times. We also highlighted the law school's specialty programs, including a groundbreaking international program teaching American law to another country’s attorneys and leaders to help the country expand its global trade opportunities. Our efforts resulted in placements in The Philadelphia Inquirer, National Law Journal, American Bar Association Journal, and Bloomberg outlets, to name a few.
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