A state health department and two organ procurement organizations needed a multi-faceted and integrated statewide marketing campaign to raise awareness about organ and tissue donation and increase the number of people who place the organ donor designation on their driver's licenses and state identification cards. The campaign included market research, collateral creation, advertising, Web site development, public relations, special events, strategic partnerships and community outreach efforts. The results? StarToplin helped the client to enlist more than 66,000 new organ donors in just one year and the numbers continue to climb each quarter. The campaign was recognized by:
- Philadelphia PRSA Pepperpot Award Winner 2005, Best of Show and First Place for Institutional Program, 4 months plus: “Organ and Tissue Donor Awareness Program”
- Philadelphia PRSA Pepperpot Award Winner 2005, First Place, “Barnstorming Bus Tour for Minority Organ Donor Awareness” (in partnership with BrownPartners Multicultural Marketing)
- Philadelphia PRSA Pepperpot Award Winner 2005, Third Place, Special Events and Observances (Seven Days or Fewer): “Organ and Tissue Donor Awareness Kickoff Campaign”