A Community Nursing Program Reaches Its Goals
When a large health system endowed money to create a parish nursing program, its goal was to bring a continuum of health services closer to the needs of the community of more than two million people. It also, however, wanted to publicize these grants and make people aware of available services and garner recognition for the magnitude of its community commitment. Within just six months, our public relations efforts secured coverage in more than a dozen targeted publications, from Hospital and Healthcare News to the Philadelphia Inquirer.