High Tech Company is a "Good Neighbor"
When a high tech company launched service in various communities across a region, it wanted to be known and respected for more than the service it was selling. It wanted to be perceived as good neighbor -- an organization that was as invested in the community as its longtime residents are. Our job was to create a community relations program that aligned the company with the causes near and dear to each community's heart, and then, to publicize the company's activities, ranging from working with a local police force to creating specialized scholarship programs in local universities and developing a regional safety program that grew out of a nationally-reported disaster. A minimal financial investment in these programs returned significant publicity dividends in outlets ranging from features in the Philadelphia Inquirer and the National Examiner to television segments on Philadelphia's NBC-TV affiliate.