Regional Accounting Firm Builds Niche Referrals
When a regional accounting firm wanted to expand its business and sew up a competitive edge, we helped the firm refine a niche marketing focus and command attention, respect and referrals in specific lines of business. To establish a stronghold for its Medicare reimbursement to construction specialties, we positioned its star accountants and consultants as the “experts” through speaking engagements, seminars and trade and general press interviews, while helping guide the firm’s professionals on their personal networking and direct sales outreach plans.