When a nationwide childcare provider was faced with unionization, it needed help addressing labor issues in a clear and consistent manner, as well as direction in how to best communicate with its diverse group of employees. Our first goal was to identify the issues, then to help management crystallize responses and message points. The challenge was to be ready for anything – which we did by creating a crisis communication plan, anticipating potential problems and readying management to deal with them in advance.
From one-on-one media coaching sessions with management to preparing speeches and letter writing campaigns to employees and handling media inquiries, we worked closely with the company to weather its potential business storm.