When 49 education associates wanted to raise community appreciation for public education, they came to us to craft an integrated marketing and public relations campaign. From television and radio commercials, to billboards, transit displays, exhibits and brochures, our campaign got the word out. But it wasn't just paid advertising that made the difference. Our publicity efforts generated more than a dozen news broadcasts on network affiliates and 100 feature stories in daily and weekly community newspapers, each highlighting the contributions of public school educators and the value of public education.
Philadelphia PRSA Pepperpot Award Winner 2005, 3 First Place Awards
View and Hear Advertising Campaign