Sharing Research and Gaining Ground
As a recognized leader in Philadelphia’s business community, our president, Ellen Toplin, serves on the boards of many local organizations, including The Forum of Executive Women. While chairing the organization’s strategic marketing and communications committee, Ellen created and implemented the PR campaign that put the Forum’s annual published research – Women on Boards 2005 Report – on regional business leaders’ radar screens. She was instrumental in crafting angles to cultivate the business community’s interest, arranging media roundtables and editorial coverage, and guiding the Forum about initiatives to enhance the impact of the research and achieve the Forum’s mission of advancing women leaders.