Advancing a Public Agenda
A few years ago, low income housing in Pennsylvania was placed at risk by state legislation proposing drastic funding cuts. A tenants’ advocacy group asked us to create a public event that would demonstrate exactly how these cuts would affect individual local communities. We helped create a media event that did just that. A tower of blocks, representing the number of low-income houses currently available, was constructed in a high traffic Center City location. Representatives of various disenfranchised and physically challenged groups participated by taking down the tower, one block at a time, and handing blocks with a request for public support to passersby. The highly visual event sparked a flurry of media coverage, which we followed up with authored opinion pieces, a series of editorials, public affairs interviews, petitions and letter writing campaigns.