Providing a Call to Action
When funds for an international social action program were threatened by new restrictions, a cooperative of social service and advocacy organizations asked us to mount a local campaign to both raise public awareness of the problem and provide a call to action. The campaign’s ultimate goal was two-fold: to get the public involved, by writing letters and emails to legislators, and to generate private donations. We launched into action by setting up editorial board meetings, communicating the message to the media through targeted press releases, and placing letters to the editor and commentaries on radio news and public affairs programs. Our efforts helped local members of the cooperative gain a voice on the issue, with media coverage of protests, special events and seminars adding a local angle to breaking news that was being covered both nationally and internationally.