Our Principles

When there is a breaking news story, I know I can call on Toplin to help me find the right source, any time of the day or night.
Producer
Larry King Live

  • We focus on our clients' needs and the challenges they face in serving their own markets. Having their vision in mind keeps our vision clear.
  • We're dynamic, creative and hard working.
  • We're available 24/7… responding to breaking news, bringing our client sources to the media, and managing client crises should they occur.
  • We have the necessary knowledge—about our clients, their firms, their professions, their industries—to stay ahead of the trends and create opportunities, not just respond to them.
  • We are honest and straightforward. We'll tell you what we know, and what we think.
  • We are ethical and expect the same of our clients.
  • We're honest with the media and respect their professionalism.
  • We make certain our efforts are in line with solid business goals.
  • We are intensely involved in a client's marketing campaign and a critical partner in all dialogue.
  • We will remain true to ourselves and expect our clients to do the same. Who we are as people is who we are in business.