No matter what your profession, it's likely you know someone who's no more qualified than you are, but whose practice is more active. For some reason, he or she is better known for the service offered. Why are people less aware of you? And what can you do about it?
Toplin & Associates' clients have recognized the importance of publicity in their public relations campaigns. When called upon to address timely news issues on national television programs or be interviewed for stories in major daily newspapers, their professional credibility is underscored. Referral sources and colleagues notice when articles appear in trade publications with their byline. And since it's been estimated that we need to see something seven times before we recall it, Toplin clients appreciate seeing their name regularly in a wide range of media outlets.
Speaking engagements/seminars are also important public relations tactics used to establish awareness of a professional's knowledge or skill. From presentations before international associations of corporate executives to speeches before local community groups, and from special breakfast programs held on-site at your facility to seminars you sponsor in local hotels, Toplin & Associates creates effective forums for clients to present their message to potential customers and referral sources. For more information about maximizing your return on your investment on seminars and sponsorships, click here.
Community outreach campaigns and special events can favorably position a professional in a community. If carefully crafted, these not only help professionals garner name recognition, but contacts and good will that can lead to increased business. Toplin & Associates has crafted campaigns against teen violence, campaigns on drug and alcohol addiction prevention, and campaigns for the potentially homeless (due to budget cuts). Just a few of the special events have included an annual autograph party and auction sponsored by a major league baseball team to benefit the ALS (Lou Gehrig's disease) Association and a vintage aircraft air show.